100 YEARS / STYLE / EAST LONDON
Westfield Stratford City
We were tasked with creating a social video engagement campaign to build awareness for the opening of the new Westfield Stratford City urban mall.
The challenge was to deliver a piece of content that would appeal equally to the grassroots fashionista blogs and the mainstream press.
That's a very tricky thing to pull off, but 9 million views, and 70,000 likes to only 400 dislikes says we succeeded.