Bear Surprises Crew on EcoBubble Photo Shoot
Samsung Domestic Appliances
We were tasked with bringing new life to the tired old format of washing machine commercials to capture the attention of a new generation of online viewers.
This story of a bear emerging from the woods and getting undressed was perfect content for sharing on Facebook, and racked up 17 million views on YouTube alone.
Widespread mainstream press and TV coverage, plus additional usage in cinema and POS all added up to a highly successful campaign.